Business model for V2X

Problem Statement

Vehicle-to-everything (V2X) technology holds immense promise for boosting transport efficiency and safety, yet adoption remains stalled by steep infrastructure costs, fragmented standards, and misaligned OEM incentives. To overcome these barriers, the Mobility Center of Excellence teamed up with the UCLA Anderson School of Business AMR (Applied Management Research) program—engaging MBA students as part of their capstone projects—to explore holistic, sustainable business models that align industry profitability with broad societal benefits. The resulting Business Models for V2X project culminates in a published report and video presentation, offering clear, actionable roadmap alternatives for driving widespread V2X deployment.